Less than one lost customer.
Start free with a churn audit. Upgrade when Starla starts saving accounts. Every plan costs less than the revenue it keeps.
Free
Free foreverSee your churn risk. No card, no catch.
No credit card required
Start free- Free churn audit
- Monitor up to 100 accounts
- Weekly at-risk report
- Stripe read-only connection
- Email support
Starter
For early-stage SaaSStarla starts talking to the accounts you're losing.
Billed annually: £2,000 / year
Start 14-day trial- Monitor up to 1,000 accounts
- In-app panel + personal email outreach
- Pre-approved offers: pauses & plan changes
- HubSpot or Salesforce logging
- Monthly saved-revenue report
Growth
Every channel, every account, retention and upsell.
Billed annually: £6,000 / year
Start 14-day trial- Monitor up to 5,000 accounts
- Everything in Starter, plus:
- WhatsApp + phone call outreach
- Upsell & expansion conversations
- Human handover to your team
- Custom playbooks & brand voice
Scale
For £3–5M ARR teamsUnlimited accounts with a named success partner.
Billed annually: £12,000 / year
Talk to us- Unlimited accounts
- Everything in Growth, plus:
- Multiple brands & products
- SSO + custom data residency
- Dedicated success manager
- Quarterly churn reviews
All prices in GBP, excluding VAT. Annual plans billed upfront.
Everything in each plan
| Free | Starter | Growth | Scale | |
|---|---|---|---|---|
| Monitoring | ||||
| Customer accounts monitored | 100 | 1,000 | 5,000 | Unlimited |
| Daily health scoring | ✓ | ✓ | ✓ | ✓ |
| Real-time triggers (failed payment, seat drops, cancel requests) | – | ✓ | ✓ | ✓ |
| Free churn audit | ✓ | ✓ | ✓ | ✓ |
| Outreach channels | ||||
| In-app panel | – | ✓ | ✓ | ✓ |
| Personal email from your domain | – | ✓ | ✓ | ✓ |
| WhatsApp messages | – | – | ✓ | ✓ |
| Phone calls | – | – | ✓ | ✓ |
| Conversations & actions | ||||
| Retention conversations | – | ✓ | ✓ | ✓ |
| Upsell & expansion conversations | – | – | ✓ | ✓ |
| Pre-approved offers (pauses, plan changes, discounts) | – | ✓ | ✓ | ✓ |
| Human handover with full context | – | – | ✓ | ✓ |
| Custom playbooks & brand voice | – | – | ✓ | ✓ |
| Multiple brands & products | – | – | – | ✓ |
| Integrations & reporting | ||||
| Stripe, Paddle & Chargebee | Stripe only | ✓ | ✓ | ✓ |
| HubSpot & Salesforce logging | – | ✓ | ✓ | ✓ |
| Intercom & Zendesk | – | – | ✓ | ✓ |
| Saved-revenue dashboard | Weekly report | Monthly | ✓ | ✓ |
| Security & support | ||||
| Read-only by default, UK & EU hosting | ✓ | ✓ | ✓ | ✓ |
| DPA | ✓ | ✓ | ✓ | ✓ |
| SSO & custom data residency | – | – | – | ✓ |
| Support | Priority chat | Dedicated manager | ||
The small print, in plain English
Can I switch between monthly and annual?
Yes. Start monthly and switch to annual any time; we credit what you've already paid.
What counts as an account?
One paying customer company, however many seats they have. Free trials don't count.
Is there a setup fee?
No. Connecting Stripe takes two minutes, and we help you set up your first playbook on a call.
What happens if I go over my account limit?
Nothing breaks. Starla keeps watching and we'll talk to you about moving up a plan at renewal.
Free churn audit
Read-only.
No card.
Two minutes.
See what
you're losing.
Connect Stripe read-only and get a free churn audit: the revenue that quietly left last quarter, and the accounts at risk right now.
Every account,
managed.
The AI account manager for SaaS. It watches every customer, talks to the ones drifting away, and keeps them.
Get your free audit
